flor Captures Hearts with a Visual Feast and Previews “Warm Blood pt 2”

February 20, 2024 | By Sierra Madison

Fans of Hood River's very own alt-pop sensation flor, got some exciting news the other day as the band unveiled the much-awaited official music video for their soul-stirring track "Same Color as the Sun." The video, a Betawave Media Production, offers a candid peek into the band's essence, stripped from the high energy of live shows and nestled in the studio where the song's journey began.

Rolling Stone and Ones to Watch have already tipped their hats to "Same Color as the Sun," applauding flor's seamless blend of vulnerable lyrics with celestial soundscapes. The single is also making waves on Triple A radio, finding early champions and resonating with listeners across various stations.

Reflecting on the creative evolution captured in the track, flor reveals, “This song emerged from a tender and untouched place, charting the course of rediscovering love with such innocence it feels novel. It represents the newfound liberation we feel as a band, taking control of our music and sharing it without reservation.”

Last year, flor wrapped up with a successful tour alongside The Maine, lighting up venues across North America and gearing up for their next big reveal. On the horizon is the release of "Warm Blood pt 2" on February 23rd, signaling a fresh tide of inspiration for the band and promising an exciting array of new material in the months to follow.

Join flor on this voyage of musical discovery and emotional connection, and immerse yourself in their latest offerings that promise to captivate and inspire. Stay tuned for "Warm Blood pt 2" and more from flor, as they continue to chart their unique course in the pop-rock realm.

ABOUT FLOR

flor finds light in the promise of a new day. The Hood River, OR trio—Zach Grace (vocals, guitar), Dylan Bauld (bass), and Kyle Hill (drums)—excavate unshakable melodies from jubilant synths, buoyant beats, and lush guitars as they relay a coming-of-age story all their own. 

The story began as high school kids playing in a garage. The band quietly generated hundreds of millions of streams in the wake of their 2016 debut come out. you’re hiding. In 2019, ley lines only accelerated their momentum buoyed by tracks including “white noise,” “slow motion,” and “dancing around.” Critical acclaim followed from NYLON, Billboard, Paste, and Ones To Watch who hailed the album as “an exhilarating balancing act.” 

They concluded a successful headline tour at the top of 2020 only to face the harsh reality of the Global Pandemic with the rest of us. Once it became safe enough to do so, the musicians congregated back in Los Angeles at Dylan’s studio for a series of writing sessions. This time around, they built the bulk of the songs face-to-face together inspired by favorite records from the likes of MGMT, Phoenix, The Killers, and M83. The result was their 2022 third full-length album, Future Shine which won over the praise of Rolling Stone, AltPress, and many others. 

After taking some time to evaluate who they want to be creatively, flor is now back and more refreshed than they’ve ever been. The end of last year saw the release of “Same Color as the Sun” as the band joined The Maine for a massive North American tour. 

FOLLOW flor

Website / Instagram / Twitter / YouTube / TikTok / Spotify / Apple Music

For all flor press materials and inquiries, please contact:
Madi Florence / madi@bighassle.com