Viral Mary Poppins-Core Artist, Madelline, Releases New Single, “Uh Uh (Outside)”
Madelline’s new hit single blends whimsical elements of vintage musical theatre and 2000s bratty pop
Photo Credit: Jordan Waters
Madelline, one of pop’s most original voices, returns with her bold new single “Uh Uh (Outside).” The track, produced by Boy Blue (Natalie Jane, Sueco, Suki Waterhouse), blends the whimsical nostalgia of vintage musical theatre with the bratty energy of early 2000s pop, channeling icons like Gwen Stefani and Fergie. Madelline describes the genre as “Mary Poppins core,” with the single capturing the spirit of messy club nights and unfiltered self-expression.
Madelline explains, “For the cover art, I dressed as Mary Poppins outside a club, flying on my umbrella—with thigh-high, lace-up, six-inch platform boots peeking from under my skirt.” Produced by Boy Blue, the song celebrates messy club nights and letting go of inhibitions.
Madelline is carving her place as one of pop's most daring and original artists. Known for crafting unconventional lyrical bops that delve into themes like life, death, and mental health, she captivates audiences with her sharp wit and electrifying stage presence—a blend of music, dance, and performance art that feels as much "catwalk" as it does "cabaret."
She’s had her fair share of viral moments on Instagram and TikTok, earning her nearly half a million monthly listeners on Spotify. Highlights include her bilingual hit "dopamine," which has racked up over 15 million streams, and her chart-topping dance anthem "I’m Only Here for the Beat," which reached #1 on Billboard's Dance/Mix Show Airplay chart. Often described as a fusion of Lily Allen, Marina, and Taylor Swift, with a dash of Ashnikko, Madelline brings some much-needed fresh energy to the pop scene.